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Next Step; Quick Launch
Congrats, friend! You’re ready to take your business to the next level. So, which next step will best get you there? You’ve sorted your product out, but sales aren’t as high as you’d like them to be. More people need to hear about how your product or service can help them. It’s time to double down on marketing and get the word out!You could focus on so many different areas when thinking about digital marketing (content marketing, social media, and email, just to name a few). But the bottom line is that you must start consistently creating and distributing valuable, relevant content. When you craft content that offers a solution to your customers' and clients’ problems, you’ll increase sales, cut costs, and build brand loyalty. Yep, you heard right - a strong marketing plan, when executed, will make your inbox light up with Stripe notifications. Your biggest challenge is consistency. As a small business owner, you’re wearing all of the hats. And even if you’ve been able to outsource a role or two, you’ve still got a lot on your plate. But you’re driven and motivated to do what it takes to take your business to the next level – even if that means taking a weekend to figure out a marketing plan you can stick to.“Content builds relationships. Relationships are built on trust. Trust drives revenue.”— Andrew Davis, Author & Keynote Speaker, Monumental ShiftThree Tips to Help You Double Down on Marketing to Increase Revenue and Level Up Your BusinessKnow Your Target MarketKnowing your target market is 100% critical for establishing yourself as an authority in your field. Your potential clients and customers want to feel like you understand their pain. And your content should provide them with an entry-level solution. When they get a result from what you’ve offered, they’ll be back for more. Which will solidify you as the authority on solving that problem.And when you know your target market well, you can craft compelling offers. It’ll be a no-brainer for potential clients ready to fast-track their results to whip out their credit cards to get the relief your solution brings.Be ConsistentAnyone can do something once. But building a relationship with your potential clients and customers takes consistent action over time. Marketing expert Dr. Jeffrey Lant believes you need to contact the prospect a minimum of seven times within 18 months to penetrate a buyer’s consciousness and make significant penetration in a given market.When you’re consistently putting out helpful content, you’re bound to connect with your target market just when they need what you’re offering.Track Your MetricsTracking metrics will help you see what’s worth spending your time on. It’s hard to fix what you don’t know is broken. And it’s hard to double down on what you don’t know is working.Determine which metrics drive revenue and track them. When you understand your metrics, it’s easier to figure out what actions you need to take to reach your revenue goals.Who am I to help you grow your business? Let me introduce myself…Hey friend! I’m Sarah T. Redd A little bit about me? I’m an online business growth coach based in Santa Barbara. When I’m not hanging out with my family, I’m helping businesses increase their bottom line. On top of that, I offer a variety of online courses and coaching programs geared toward taking your business to the next level. So whether you want someone to coach you or learn how to do it yourself, I’m here to help!Bonus Resources to Help You Accelerate Your Business Growth? Look No FurtherCheck out this post on my blog, Level Up. I break down exactly how to develop a plan for consistent growth. Get ready for the sweet *ping* of Stripe notifications hitting Slack.Listen to this episode of my podcast. I chat with entrepreneurs that have been where you are and get next-level advice so you can level up.Sign up for my free masterclass, Four Key Strategies to Accelerate Growth Without Burning Out. It’s perfect for anyone ready to break through their revenue plateau.P.S. Expect to See Me in Your inbox With a Free PDF Version of Your Results
